BETACollege stores · 173 campuses

Your college deserves its own brand.

We started IITianVibes at IIT Jodhpur in 2023 to make merch IIT students actually wanted to wear. Now we're opening the same setup to every campus: NITs, IIMs, AIIMS, NLUs, NIFT, BITS and more. Students design, we print, ship and pay.

Or start your college's brand ↓

Where this started

It began with one campus and a few designs.

Two IIT students started IITianVibes in 2023 because college merch was either a generic print or a fest tee nobody wore twice. We made things that felt like the campus: the crest done properly, the inside jokes, the batch hoodie. It spread by word of mouth, hostel to hostel, until every IIT had its own range.

Nothing about that is special to the IITs. College stores brings the same thing to every campus, and this time the students who go there design it.

orders shipped: 1K+; orders shipped
garments printed and shipped: 2.5K+; garments printed and shipped
IITs, each with its own range: 23; IITs, each with its own range

See IITianVibes ↗

Students in IITianVibes tees on a campus street

BITS Pilani · arch

Oversized Tee · Navy Blue

made with BITS Pilani's real crest

1/7

The canvas

Explore the patterns. Then make your college's.

Arch, collegiate, seal, admit one: the styles that made IITianVibes, each drawn here with a different college's real crest. Yours starts the same way.

1
Start from your crest
Open the studio for your college and its true crest and name go on in one tap. Not a redraw: the real mark.
2
Make it yours
Describe the rest in a sentence: the hostel, the fest, the inside joke. Designs arrive in about a minute, and you can move every piece.
3
Sell it to your group
Publish once and every college in your group gets it with its own crest and name. You set the price.

Design for BITS Pilani A different college

The part you don't do

You design. We print, ship and pay you.

The same printers, packing and couriers that have delivered every IITianVibes order. Prove you study there once, with your college email or ID card, and you can sell.

We print
Every order is printed on demand. No stock to buy, nothing left over in your hostel room.
We ship
Packed and couriered to the buyer’s door, with tracking. You never handle a parcel.
We pay you
You set the price. Everything above our cost is yours, paid out to your bank.

On campus